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This web site mapboard.com has the following on the site, "Press enter to begin your search." We noticed that the website also said " Big Picture Thinkingfor Those In." It also said " System Mapboard technology solutions that deliver a reliable Wide-Area View, excellent System Visualization and enhanced Situational Awareness to critical decision makers within utility control and dispatch environments. In need of a System Visualization tool that ensures a. In your System Visualization tools? It is critical that System Operators have a cognitive map of normal system connectivity and status ." The header had mapboards as the highest ranking optimized keyword. It is followed by electric utilities, customized display, and municipal utility which isn't as ranked as highly as mapboards. The next words mapboard.com used was electric co-ops. government utility was included but might not be seen by web engines.